On Air Promos
about the author

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Rob Middleton has been involved with on-air promos since station logos used to scream 'Look! We're in colour now!' He has worked with television groups in Canada, The United States, Australia, Hong Kong, India, Thailand, The Philippines, Singapore, China, Taiwan, Japan, and The Middle East. He's also a dork.
 
Working both in front of and behind the camera, Rob has made just about every kind of television product there is from commercials and music videos to documentaries and corporates...but his life's passion is promos because that's the only thing he's actually good at.
 
A winner of 'zillions'* of promotional and broadcast design awards, Rob has designed and launched 17 channels across Asia and Australia. At each of these, he hired and trained the on air promotions departments which together have so far won a combined 150 international awards for their efforts including the Rocket Award for best producer in Asia 5 years in a row. He didn't win those, they did.
 
A Promax board member ( www.promax.tv )since 1997, Rob has helped to create forums for Asian promo producers to get together and study their craft. As the Chairman for Promax Asia, Rob (together with Phil Kitcher of Discovery Networks) helped to organize the yearly event until 2004.
 
Rob and his associates of Monster Media Ltd. are available for consultation and general griping anytime you need them.
 
Until we get the discussion boards running, you may contact Rob directly at rob@onairpromos.com